Media Kit
About Claim Your Care
Claim Your Care is a statewide maternal health awareness initiative led by the Arkansas Department of Health to connect women to care earlier in pregnancy and improve outcomes for mothers, babies, and families across Arkansas.
Built around the message, “If you think you may be pregnant, start at your local Arkansas Health Unit,” the campaign addresses awareness as a key barrier to early care. It equips families with clear information to take action and provides partners and providers with a unified platform to amplify that message.
Through a coordinated, multi-channel approach spanning public awareness, community engagement, and digital resources, the campaign directs families to ClaimYourCareAR.com, where they can learn about services and find their nearest Arkansas Health Unit.
Claim Your Care positions Arkansas Health Units as the front door to maternal health services, ensuring women are met with clear guidance, compassionate support, and a confident next step when they seek care.
Why This Matters
Arkansas faces significant maternal health challenges that make early access to care critical:
- Arkansas has one of the highest maternal mortality rates in the nation
- Early prenatal care reduces the risk of complications, preterm birth, and maternal death
- Arkansas Health Units offer free or low-cost services in all 75 counties, yet awareness remains low
- Barriers including geography, transportation, cost, and lack of awareness prevent women from accessing care
Research shows awareness gaps are a primary barrier:
- 40 percent of women on Medicaid do not receive prenatal care in their first trimester
- 78 percent of women are not aware Arkansas Health Units provide pregnancy support
About Arkansas Health Units
Arkansas Health Units (AHUs), operated by the Arkansas Department of Health, are a statewide network of local clinics serving every county. They provide accessible, community-based care that supports women, infants, and families before, during, and after pregnancy.
Services include:
- Pregnancy Care – Prenatal visits and postpartum care
- Breastfeeding Support – Education, guidance, and support for nursing mothers
- WIC – Nutrition support, healthy food access, and education
- Vaccines – Immunizations for mothers and children
- Family Planning – Counseling and contraceptive services
- STI Testing & Treatment – Confidential testing, treatment, and education
- Referrals – Connections to hospitals, specialists, and community resources
Families can find care at their Arkansas Health Unit.
Download Brand Assets
Access approved materials to support outreach and communications:
All materials are intended for use by Arkansas Health Units, partners, and approved organizations. Assets must be used as provided and in alignment with brand guidelines.
High-resolution photography and broadcast-quality b-roll are available for editorial use, including:
- Arkansas Health Unit facilities
- Maternal health services in action
- Community engagement activities
- Field signage and materials
All content is for editorial and campaign-related use only. For questions, contact the media team.
Messaging Guide
Core Message: Claim Your Care connects Arkansas moms to pregnancy care through Arkansas Health Units located in every county.
Key Talking Points
- Arkansas Health Units are the first place to start pregnancy care
- Beginning care early supports healthy moms and healthy babies
- Services are available in every county across the state
- Every Arkansas family can find care at ClaimYourCareAR.com
Messaging Pillars
- Early and consistent care is critical: Early prenatal care helps identify and manage health risks for both mother and baby.
- Maternal health is influenced by many factors: Nutrition, mental health, physical stress and substance use can all affect pregnancy outcomes.
- Care is available statewide: Every county has an Arkansas Health Unit operated by the Arkansas Department of Health.
- Every family deserves support: Every mom in every county deserves services that give her family the most promising start.
Usage Terms and Brand Guidelines
By using this site, you agree to its Terms and Conditions. All content, including photography, audio, and video, is intended for editorial use and for campaign-related outreach and communications supporting the Claim Your Care initiative. This includes use by Arkansas Health Units and partner organizations to inform and connect communities to care. Any use outside of these purposes is prohibited. Please direct media inquiries or questions regarding downloads to the media team listed below.
For full usage guidance and requirements, please refer to the campaign brand guidelines.
Let’s Work Together
Campaign awareness is built on partnership. Healthcare providers, community organizations, elected officials, and civic leaders are encouraged to join the statewide effort by:
- Sharing materials in clinical settings, offices, and community spaces
- Amplifying messaging through organizational social media using #ARHealthUnit
- Connecting patients and clients to Arkansas Health Unit services and ClaimYourCareAR.com
- Participating in community events across the state
Have an idea, event, or story that could help connect more women to care? We’re looking to partner with organizations, communities, and individuals who share a commitment to maternal health in Arkansas.
Whether you’re interested in hosting an event, looking for a speaker, collaborating on outreach, or sharing a story that could inspire others, we’d love to hear from you.
Fill out the form to contact us today!
